Which Lifestyle Type Are You?
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Here you’ll find an overview of the six different lifestyle types.

Lifestyle types
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FAQ
What data are the six lifestyle types based on?
The typology is based on data from a representative online survey in Switzerland. For this purpose, 1,533 people were surveyed who are representative of the Swiss population in terms of language, age and gender. In the survey, participants were asked questions about different types of behavior (sufficiency, efficiency, political support, environmental measures, etc.) in different areas (housing, mobility, nutrition) and different contexts (everyday life, work, leisure, public space) as well as lifestyle preferences and psychosocial behavioral factors. Information was also collected on age, gender, income, housing situation, use of transport, working environment and wellbeing in order to provide a comprehensive picture of the different lifestyles.
How were the six lifestyle types identified?
Based on the data collected, participants with similar behavioral and psychological characteristics were grouped together. Using statistical methods (PCA, cluster analysis), this resulted in a total of six groups, with participants within each group being very similar to each other, but different from participants in other groups. As the data provides information on a variety of different behavioral areas and psychosocial factors, conclusions can be drawn about the overall lifestyle.
How are participants assigned to a lifestyle?
Based on the survey data, the average of each investigated aspect (behavior, psychosocial factors) can be calculated for each lifestyle group. By answering a shorter version of the original survey, the participants are now assigned to the lifestyle whose averages they most closely resemble.
Why does my own lifestyle not exactly match the resulting lifestyle?
Each lifestyle represents an average participant within this grouping. As this is only an average, the individual results may differ in various aspects. For example, participants may not own a car and still be classified as an “Indifferent Izzy”, as they are most similar to this type in the other areas.